he777 Privacy Policy – How We Handle Your Personal Data
Your privacy is a fundamental part of how he777 operates. This policy sets out what data we collect, why we collect it, and how it is protected.
Our Privacy Principles
1. Introduction
This Privacy Policy ("Policy") describes how he777 ("he777", "Platform", "we", "us", "our") collects, processes, stores, and protects personal information provided by or about users ("Player", "User", "you") of the he777 online casino and sports betting platform accessible at he777.bar. he777 is committed to protecting the privacy and security of every player who uses the platform, and this Policy is designed to be transparent about the ways in which personal data is handled.
By registering an account and using the he777 platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree to this Policy, you should not use the he777 platform. This Policy should be read alongside the he777 Terms and Conditions, which also govern your use of the platform. If there is any conflict between this Policy and the Terms and Conditions on matters of privacy, this Policy shall take precedence.
2. Information We Collect
he777 collects personal data in several ways: directly from you when you register or use the platform, automatically through your use of the platform, and where necessary from third-party sources such as payment service providers and identity verification services. The categories of personal data we collect are set out in the table below.
| Data Category | Examples |
|---|---|
| Identity Data | Full name, date of birth, National ID or passport number, username. |
| Contact Data | Mobile number, email address, division or district of residence in Bangladesh. |
| Financial Data | Payment method type (bKash, Nagad, Rocket, Upay, Visa, Mastercard), transaction reference numbers, deposit and withdrawal history. |
| Technical Data | IP address, device type and model, operating system version, browser type, session timestamps, approximate geolocation. |
| Behavioural Data | Game history, wager amounts, session duration, bonus usage, responsible gaming tool interactions, support ticket history. |
he777 does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, or health information, except where health information is volunteered by a player in the context of a responsible gaming self-exclusion request, in which case it is used solely to action that request and is handled with the highest level of confidentiality.
3. How We Use Your Information
he777 uses the personal data it collects for the following purposes. Where any use of personal data is based on consent, you may withdraw that consent at any time by contacting he777 support, though withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.
- Account registration and management: to create and maintain your he777 account, verify your identity, and communicate account-related information to you.
- Payment processing: to process deposits and withdrawal requests using your chosen payment method (bKash, Nagad, Rocket, Upay, Visa, Mastercard), and to maintain records of financial transactions on your account.
- Legal and regulatory compliance: to fulfil KYC (Know Your Customer) obligations, anti-money laundering (AML) requirements, age verification requirements, and any other compliance obligations applicable to the operation of the he777 platform.
- Platform personalisation and improvement: to analyse gameplay and session behaviour in aggregate in order to improve the platform, personalise the game selection shown to you, and develop new features relevant to Bangladeshi players.
- Responsible gaming: to monitor account activity for signs of problem gambling behaviour, to action responsible gaming tool requests (deposit limits, self-exclusion), and to ensure compliance with our responsible gaming commitments.
- Marketing communications: where you have consented to receive promotional communications from he777, to send you relevant bonus offers, seasonal promotions, and platform updates. You may opt out of marketing communications at any time by contacting he777 support.
4. Lawful Basis for Processing
he777 processes personal data only where a lawful basis for doing so exists. The lawful bases on which he777 relies include: contractual necessity (processing required to perform the contract between he777 and the player, such as account management and payment processing); legal obligation (processing required to comply with applicable law, such as KYC and AML obligations); legitimate interests (processing for purposes such as fraud prevention, platform security, and responsible gaming monitoring, where those interests are not overridden by the player's privacy rights); and consent (processing for marketing communications or optional features, where the player has given explicit consent).
Where he777 processes personal data on the basis of your consent — for example, for marketing communications — you have the right to withdraw that consent at any time without prejudice to any processing already carried out. Withdrawal of consent for marketing will not affect your ability to use the he777 platform or access your account.
5. Sharing of Personal Data
he777 does not sell, rent, or otherwise transfer personal data to third parties for their own marketing or commercial purposes. he777 shares personal data only in the following limited circumstances:
- Payment service providers: he777 shares necessary financial data with authorised payment service providers including bKash, Nagad, Rocket, Upay, and card processors, solely for the purpose of processing deposits and withdrawals on behalf of players.
- Identity verification services: he777 may share identity data with third-party KYC and age verification service providers for the purpose of fulfilling legal compliance obligations. These providers are contractually bound to process data only on he777's instructions and to maintain appropriate security standards.
- Legal authorities: he777 may disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, court order, or regulatory direction, or where necessary to prevent, detect, or investigate fraud or other criminal activity.
- Technology service providers: he777 may share limited technical data with cloud hosting providers, platform infrastructure partners, and analytics services that operate as data processors under contract with he777 and are not permitted to use the data for any purpose other than providing services to he777.
Where personal data is shared with third parties in any of the circumstances listed above, he777 requires those third parties to maintain appropriate technical and organisational security measures to protect the data, and to process the data only as directed by he777. he777 does not authorise third-party recipients to use shared data for their own independent commercial purposes.
6. Cookies and Tracking Technologies
he777 uses cookies and similar tracking technologies on its platform to enable core functionality, analyse platform usage, and improve the user experience. Cookies are small text files stored on your device when you visit the he777 platform. The types of cookies used by he777 include: essential cookies (required for the platform to function, including session management and security cookies), functional cookies (used to remember your preferences and settings), and analytics cookies (used to understand how players navigate and use the platform in aggregate, without identifying individuals).
Essential cookies are required for the he777 platform to function correctly, including maintaining your login session and securing your account activity. These cookies cannot be switched off without preventing normal platform use. Functional and analytics cookies may be controlled through your device browser settings, though disabling them may limit some platform features.
he777 does not use advertising cookies or third-party tracking pixels for the purpose of cross-site behavioural advertising. Cookies set by he777 are used solely for the operation and improvement of the he777 platform and do not track your activity on other websites or applications.
7. Data Retention
he777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply: account data (identity, contact, and financial data) is retained for the duration of the player's account and for a period of five years following account closure, in order to satisfy legal and regulatory record-keeping obligations; transactional data (deposit and withdrawal records) is retained for a minimum of five years from the date of each transaction; behavioural and session data is retained for up to two years from the date it is generated, subject to earlier deletion where it is no longer required for the purposes for which it was collected; marketing consent records are retained for the period during which consent is active and for one year following withdrawal of consent.
When personal data is no longer required for any of the purposes for which it was collected, and no legal or regulatory obligation requires its continued retention, he777 will delete or anonymise that data in a secure manner. Players who wish to request early deletion of their personal data should contact he777 support. Note that he777 may be unable to fulfil deletion requests where continued retention is required by law, where the data is necessary for the resolution of an active dispute, or where deletion would prejudice the legitimate rights of he777 or other parties.
8. Data Security
he777 implements industry-standard technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data in transit between the player's device and the he777 platform; server-side encryption for sensitive data at rest; access controls limiting internal access to personal data to authorised personnel only, on a need-to-know basis; regular security assessments of platform infrastructure; and OTP-based two-factor authentication available to all players for account login.
Whilst he777 takes all reasonable steps to protect personal data, no data transmission over the internet or mobile network is entirely risk-free. Players are responsible for maintaining the security of their own account credentials and device access. he777 encourages all players to use strong, unique passwords for their he777 account, to enable two-factor authentication, and to log out of their account when using a shared or public device. If you believe your account security has been compromised, contact he777 support immediately.
9. Your Data Rights
he777 respects your rights in relation to your personal data. The following rights are available to all players. To exercise any of these rights, please contact he777 support with your full name, registered mobile number or email address, and a clear description of the right you wish to exercise. he777 will respond to valid requests within a reasonable period. he777 may request proof of identity before processing a data rights request in order to prevent unauthorised access to another player's data.
- ✓ Right of access: you have the right to request a copy of the personal data he777 holds about you, together with information about how that data is being processed.
- ✓ Right to rectification: you have the right to request correction of any personal data held about you that is inaccurate or incomplete. Players may correct some account details directly through their account settings.
- ✓ Right to erasure: you have the right to request deletion of your personal data in certain circumstances, for example where the data is no longer necessary for the purpose for which it was collected and no legal obligation requires its continued retention.
- ✓ Right to restrict processing: you have the right to request that he777 restrict its processing of your personal data in certain circumstances, for example while the accuracy of the data is being contested.
- ✓ Right to data portability: where processing is based on consent or contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
- ✓ Right to object: you have the right to object to processing of your personal data where that processing is based on legitimate interests, including profiling. You also have an unconditional right to object to processing of your data for direct marketing purposes at any time.
10. Children and Minors
The he777 platform is strictly prohibited to persons under the age of 21. he777 does not knowingly collect or process personal data relating to individuals under the age of 21. If he777 becomes aware that personal data has been collected from or about a person under 21, that data will be deleted promptly and the associated account will be closed. Parents and guardians who believe that a minor may have registered on the he777 platform should contact he777 support immediately so that the matter can be investigated and resolved without delay. he777 takes its obligations regarding the protection of minors very seriously and has technical measures in place to detect underage registration attempts.
11. Changes to This Privacy Policy
he777 may update this Privacy Policy from time to time to reflect changes in applicable law, platform operations, data processing practices, or the types of personal data collected. The date shown in the Last Updated notice at the top of this page will be revised each time this Policy is updated. Where changes are material, he777 will endeavour to notify registered players by email prior to the changes taking effect. Continued use of the he777 platform after any update to this Policy constitutes acceptance of the revised Policy. Players are encouraged to review this Policy periodically.
12. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which he777 handles your personal data, please contact the he777 data support team. All privacy-related enquiries are handled in confidence. The he777 support email address is shown below as plain text only and is not a clickable link — please copy it manually to use it.